We live in a world where we need to move quickly and iterate on our ideas as flexibly as possible. Building mockups strikes the ideal balance between true-life representation of the end product and ease of modification.

Most photographers find it hard to see interesting pictures in places in which they are most familiar. A trip somewhere new seems always exactly what our photography needed, as shooting away from home

Mockups are useful both for the creative phase of the project – for instance when you’re trying to figure out your user flows or the proper visual hierarchy – and the production phase when they will represent the target product.

Making mockups a part of your creative and development process allows you to quickly and easily ideate and iterate on your site before you’ve invested in the actual coding process.